YCA

PUBLISHING highlight

nest

Launched to critical acclaim and fast gaining cult status, nest celebrated homes in an absolutely original way.  

The magazine’s unique production quality made them collectors items, which attracted luxury brands whose ads were kept to the front/back of the book. 

Complimentary copies were given as gifts to VIPs at cultural events, and advice was given on UK advertising targets and retail stockists.

Alongside articles in the media trade and lifestyle publications, to keep nest under people’s radar, extracts were regularly placed in newspaper supplements, and copies were distributed to commentators and tastemakers – including Sir Terence Conran, Tyler Brule, Stephen Calloway, Paul Smith, Joseph Ettedgui, John Pawson, David Mlinaric and Stephen Calloway – in return for their pressworthy quotes:

"Homes and Gardens for the decadent and deranged.” Tyler Brule, Wallpaper*   

                       
"nest is that great rarity;  a magazine you really want to look at every picture
and read every word… it’s what we've been waiting for; fresh, visually literate and intelligent." Stephen Calloway

"In an age when so many magazines look so very similar, nest has features which made mesmile, made me sigh, even (almost) made my blood boil. It is certainly not anodyne.” Sir Terence Conran