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Why Don't You…? (November 2001)

A celebration of Diana Vreeland – one of the world’s greatest fashion iconoclasts – and her spectacular advice for stylish living, from interior design to accessorising.

Published by Universe/Rizzoli, her unique ideas redefined attitudes about day-to day life and style and for anyone in need of a "pick-me-up", she offered unequaled aphoristic advice.

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At the time of the book launch, London was still reeling from the effects of 9/11 in Manhattan, so this witty book provided a welcome tonic. Bringing some festive cheer, the space was imbued with a rosy-red glow, complete with crimson baubled Christmas tree supplied by Nikki Tibbles’ Wild at Heart, set against a collage of pages taken from the book, positioned in the shape of a large question mark.

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Approximately 120 guests attended, including celebrity decorator/party man-about-town, Nicholas Haslam (who covered the book/party in The Spectator and his columns in Hello! and the Evening Standard magazine), shoe designer Manolo Blahnik, fashion editor Hilary Alexander, interior designer Martin Brudnizki, celebrity fashion stylist Alan Greenhalgh, Leo Fenwick (from the department store family) and actor Patsy Kensit, plus journalists from publications including Wallpaper*, InStyle, Elle and The Daily Telegraph.

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Knoll (September 1999)




Mission hosted Knoll’s first ever furniture sale of ex display pieces and cancelled orders in 1999 – which was a great success and has gone on to become a firm favourite on the annual design calendar.

Throughout the three-day event, a permanent queue of over 200 people snaked down the street – which at one point included design savvy actor, Rachel Weisz!

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Labour Camp (October 1998)

Mission couldn’t resist  hosting a celebratory party to launch Stephen Bayley’s uniquely well informed and hilarious account of the Blair government’s obsession with image, style and novelty. 

For six ‘bizarre’ months, Bayley was at the centre of the Millennium muddle, as creative consultant to the infamous Greenwich Dome, on schedule to be ‘a mad woman’s breakfast’.



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Nest (June 1998)

Mission hosted the UK launch party for the cult American home interest magazine, founded by Joseph Holzman. 

Attended by the great and the good of London’s interior design community, including: Nicky Haslam, Oriel Harwood Stephen Bayley and Carolyn Quartermaine, representatives from the V&A, Selfridges, Diesel, Czech & Speake and journalists from The Guardian, Evening Standard, Independent on Sunday, Elle Decoration and Blueprint.

The reception was kindly supported by Knoll who provided champagne and exhibited their iconic Studio pieces alongside mid-century items, giving Mission an ‘at home’ feel.

Mission installed a wall mural and bird’s nest using copies of the magazine, complete with egg-like rock lamps positioned inside. 

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Mr Uemura gave an exclusive presentation of make-up techniques in the presence of a select group of VIP beauty editors. The way he approached each model with a flash of colour on his brushes, was sheer performance art. The Shu Uemura team were enchanted with Mission’s space and contents, purchasing several pieces and publications to take home to their Tokyo HQ.